{"id":833,"date":"2016-03-31T08:55:03","date_gmt":"2016-03-31T07:55:03","guid":{"rendered":"https:\/\/www.thomascreedy.com\/?p=833"},"modified":"2017-07-03T14:20:50","modified_gmt":"2017-07-03T13:20:50","slug":"new-job-digital-marketing-executive","status":"publish","type":"post","link":"https:\/\/www.thomascreedy.co.uk\/new-job-digital-marketing-executive\/","title":{"rendered":"New Job! Digital Marketing Executive"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-834\" src=\"https:\/\/www.thomascreedy.com\/wp-content\/uploads\/2017\/07\/impossible-is-a-dare-1.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.thomascreedy.co.uk\/site\/wp-content\/uploads\/2017\/07\/impossible-is-a-dare-1.png 1024w, https:\/\/www.thomascreedy.co.uk\/site\/wp-content\/uploads\/2017\/07\/impossible-is-a-dare-1-300x225.png 300w, https:\/\/www.thomascreedy.co.uk\/site\/wp-content\/uploads\/2017\/07\/impossible-is-a-dare-1-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Morning all! Today is the first day of my new job. I am, apparently, the Digital Marketing Executive for SPCK &#8211; the UK&#8217;s key Christian Publisher. Having recently aqquired IVP, the UK&#8217;s leading conservative evangelical publisher, SPCK is an interesting place to work.<\/p>\n<p>For those of you you who, like me, are bemused by this particular job title, I reproduce the advertised job spec:<\/p>\n<p><em><strong><u>REPORTING LINES<\/u><\/strong><\/em><\/p>\n<p><em>\u00a0Reports to the Campaigns Manager, who in turn reports to the Commercial Director<\/em><\/p>\n<p><em>\u00a0<strong><u>JOB PURPOSE<\/u><\/strong><\/em><\/p>\n<p><em>\u00a0Work with Campaigns Manager together with Publicity and Marketing Executives to manage online publicity profile for SPCK, SPCK titles and authors.<\/em><\/p>\n<p><em>\u00a0<strong><u>PRINCIPAL RESPONSIBILITIES<\/u><\/strong><\/em><\/p>\n<ul>\n<li><em>Contribute a digital and social media perspective to commissioning process<\/em><\/li>\n<li><em>Prepare\/run one social media campaign per week for leading titles<\/em><\/li>\n<li><em>Monitor, update and enhance in-house websites on a daily basis<\/em><\/li>\n<li><em>In conjunction with Campaigns Manager, plan, schedule and test weekly e-newsletters to consumers<\/em><\/li>\n<li><em>In conjunction with the Marketing and Publicity Assistant, monitor Facebook, Twitter, Youtube and Mailchimp analytics, providing weekly reports to the department<\/em><\/li>\n<li><em>Be open to revising digital campaigns based on how well content is performing<\/em><\/li>\n<li><em>Blog via social media and publish website blogs at least twice a week, in conjunction with Marketing and Publicity Assistant<\/em><\/li>\n<li><em>Engage in search marketing as necessary in conjunction with online lists and other means<\/em><\/li>\n<li><em>Develop relationships with journalists via social media to increase chances of review<\/em><\/li>\n<li><em>Organise and action, where necessary, online festivals and blog tours in order to increase our online community<\/em><\/li>\n<\/ul>\n<p><em><strong>\u00a0<\/strong><strong><u>COMMUNICATION<\/u><\/strong><\/em><\/p>\n<ul>\n<li><em>Maintaining good contact and co-operation with all employees of the Society<\/em><\/li>\n<li><em>Maintaining dialogue with other departments, especially in communicating information on and enthusiasm for the publications<\/em><\/li>\n<li><em>Maintaining good relations with retailers, church and other organisations<\/em><\/li>\n<li><em>Remaining ready and willing to represent SPCK at relevant launches and external events (which may include occasional evenings and weekends)<\/em><\/li>\n<li><em>Working happily with customers and books of all types of churchmanship and none<\/em><\/li>\n<li><em>Contributing to the overall operation of SPCK Publishing and helping to foster a positive team spirit<\/em><\/li>\n<li><em>Participating positively in all meetings<\/em><\/li>\n<li><em>Keeping in close touch with all market developments and passing relevant information to other departments as necessary<strong><u>\n<p>LOCATION<\/u><\/strong><\/em><\/li>\n<\/ul>\n<p><em>The job is currently based at SPCK Head Office in London SW1, and occasional travel is also involved.<\/em><\/p>\n<p><em><strong><u>REQUIREMENTS<\/u><\/strong><\/em><\/p>\n<ol>\n<li><em>You must be ready to work with individuals, organisations and publications of all types of churchmanship and none.<\/em><\/li>\n<li><em>In addition to your contracted hours, you may be required to work overtime if necessary to meet the needs of the Society\u2019s work.<\/em><\/li>\n<li><em>You must be willing to take your holiday at times which fit with the requirements of the job.<\/em><\/li>\n<li><em>You may be required to undertake other duties from time to time if in the opinion of your manager the needs of the Society so require<\/em><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Hopefully that clears it up!<\/p>\n<p>I&#8217;m looking forward to see what is next.<\/p>\n<p><strong>This is likely to affect my book reviews. But I&#8217;ll keep you posted.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Morning all! Today is the first day of my new job. I am, apparently, the Digital Marketing Executive for SPCK &#8211; the UK&#8217;s key Christian Publisher. Having recently aqquired IVP, the UK&#8217;s leading conservative evangelical publisher, SPCK is an interesting &hellip; <a href=\"https:\/\/www.thomascreedy.co.uk\/new-job-digital-marketing-executive\/\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kt_blocks_editor_width":"","footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/posts\/833"}],"collection":[{"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/comments?post=833"}],"version-history":[{"count":1,"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/posts\/833\/revisions"}],"predecessor-version":[{"id":835,"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/posts\/833\/revisions\/835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/media\/834"}],"wp:attachment":[{"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/media?parent=833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/categories?post=833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/tags?post=833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}