{"id":3606,"date":"2021-08-02T22:06:18","date_gmt":"2021-08-02T21:06:18","guid":{"rendered":"https:\/\/www.thomascreedy.co.uk\/?p=3606"},"modified":"2021-08-02T22:33:21","modified_gmt":"2021-08-02T21:33:21","slug":"thoughts-on-book-endorsements-from-someone-who-works-in-publishing","status":"publish","type":"post","link":"https:\/\/www.thomascreedy.co.uk\/thoughts-on-book-endorsements-from-someone-who-works-in-publishing\/","title":{"rendered":"Thoughts on book endorsements (from someone who works in publishing)"},"content":{"rendered":"
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My brother – who contributed to a book I edited, and occasionally writes reviews of books I\u2019ve worked on – pointed me to a really interesting Twitter thread by Beth Moore<\/a>.<\/p>\n Some context might be useful.<\/p>\n I work in Christian publishing – at the moment doing a hybrid role that spans commissioning (finding and editing books) and marketing (telling people about them and shaping books to make them easier to find). My brother is PhD student and a blogger, and Beth Moore is a \u2018big name\u2019 in the Christian book world – to be honest, if she wanted to endorse a book I was working on, I\u2019d be delighted.<\/p>\n Or would I? To be honest, it would depend on the book.<\/p>\n This is one of the problems – there are\u00a0a lot<\/strong> of books, and most of us don’t have time to read most of them. This, I think, is why endorsements (and forewords, afterwords and other related things) can be useful.<\/p>\n What is the purpose of book endorsements? From my perspective, \u2018on the inside\u2019, book endorsements do a few things<\/p>\n There are lots of reasons why endorsements might be a bad idea – particularly if they are coming from the less ethical end of the endorsements game. What Beth Moore highlights as an issue<\/a> [publishers providing prospective endorsers with some nice words so that they don’t have to actually read the book] is something I\u2019m not aware of happening on any books I\u2019ve worked on (Certainly none of the books I\u2019ve commissioned) but fits with my experience and perception of the wider publishing industry, perhaps especially parts of the Christian publishing industry. When I send a book to endorsers, I\u2019ve found (as editor – authors may have different experience) that if I email 10 people, 2-3 will be too busy, 1-3 will say they\u2019ll do it and then not read it and not send anything, and the rest will read it and give feedback at various levels, sometimes too long for an endorsement! I\u2019ve had a few responses where the prospective endorser has clearly read the book and decided not to endorse it – this encourages me: I\u2019ll ask them again!<\/p>\n I\u2019m also conscious that rather than only being a random guy with a blog on Twitter, I also have direct power over the future of endorsements, within a small subset of the books published by my present employer. Here are a few things I\u2019ve tried to do to make endorsements more helpful:<\/p>\n Those are some initial thoughts on book endorsements. Part of me wonders if some kind of pledge for authors, endorsers, and publishers might be an interesting exercise. If you think so, let me know in the comments.<\/p>\n It goes without saying that this blog post is my opinion and not the\u00a0opinion of anyone I work with – it’s offered in a spirit of collegiality and dialogue, and I’ve disagreed with colleagues about endorsements in various directions at various times.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":" My brother – who contributed to a book I edited, and occasionally writes reviews of books I\u2019ve worked on – pointed me to a really interesting Twitter thread by Beth Moore. Some context might be useful. I work in … Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":3607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kt_blocks_editor_width":"","footnotes":""},"categories":[406,88,73,554,402,606],"tags":[1131],"_links":{"self":[{"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/posts\/3606"}],"collection":[{"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/comments?post=3606"}],"version-history":[{"count":2,"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/posts\/3606\/revisions"}],"predecessor-version":[{"id":3609,"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/posts\/3606\/revisions\/3609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/media\/3607"}],"wp:attachment":[{"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/media?parent=3606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/categories?post=3606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thomascreedy.co.uk\/wp-json\/wp\/v2\/tags?post=3606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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